IGTV App and In-Stream Video Ads Will Disappear Soon

TikTok-like features are gaining popularity across numerous social networks and platforms. Instagram is no exception and has been actively promoting its Reels on Instagram since 2020. Statistics show that users are really interested in this format. For this reason, the company has decided to end support for the standalone IGTV app soon and to phase out in-stream video ads altogether.

Both of these options have been a source of income for some creators. In short 30-second videos, ads cannot be inserted, making it difficult to monetize them. Instagram will roll out new options to the main app and enhance the Reels experience to replace closed features. Also, those users who profit from IGTV ads will be paid temporary monthly compensation. Its size will depend on the amount of the last income.

Realizing that the closure of these features may alienate some creators and influencers, Meta adds Reels to Facebook, actively promotes the Facebook Watch service, where advertising is also possible, and offers users the Reels Bonus System. Shortly, it plans to launch Reels sticker ads. As you can see, the company has focused its efforts on short videos, which means that IGTV really wasn't delivering the expected revenue.

To further entice creators to use Reels on their platforms, Meta has released some helpful guidelines regarding the quality of content they create. It is done, among other things, to prevent users from recycling TikTok videos on Reels. Instagram tries to incentivize creators to generate unique clips made specifically for this platform, not copied from another.

How will the IGTV app closure affect you? How do you feel about the short video trend? Do you agree with the need to create unique content for each platform, or do you think the demand is the same everywhere?