Facebook Adds Another Way to Facilitate Reels Creation

Megan Bonnell

2022-12-24

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Meta, the social media giant behind Instagram and Facebook, is at it again. This time, they are introducing a new way to get users to share Reels on Facebook — even if they don’t have any video content of their own. Following in the footsteps of TikTok’s explosive growth, Meta has been trying to make short-form videos more accessible by adding tools that highlight them in feeds and simplify the creation process.

This latest iteration from Meta allows users to create and share short-form videos with ease. It includes features such as a library of soundtracks for background music; clips from different sources like Giphy; an editor for creating 15-second clips; and post-scheduling capabilities. All these features are geared toward helping creators craft fun yet engaging content quickly and efficiently without having to worry about editing or finding background music. 

Additionally, this feature comes equipped with various analytics tools which allow users to track how many people watch their videos, when they watch them and what type of content resonates best with their audience — all within one platform. This makes it easy for creators to keep track of what works best for them when it comes to creating great Reels content while also optimizing their space on social media platforms like Facebook and Instagram, where they can get maximum exposure. 

To further enhance user experience, there is now an option that lets people embed Reels directly into stories – making it easier than ever before for viewers across different platforms (including web browsers) to enjoy this type of content without needing an additional app or website visit just top view a single clip! 

Meta's addition of this new feature is sure to revolutionize how we consume short-form video online – not only providing entertainment but also giving creators an opportunity to express themselves freely through creative outlets such as Reels on both Facebook & Instagram! It remains yet seen how successful this endeavor will be in terms of tapping into the same trend as TikTok – either way, it's exciting times ahead of us all!

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